Luxury Home Sales
Why You Should Use SimplySOLD For Your Luxury Property Sale
Greater Expertise.
Why use a real estate agency for your luxury home sale or purchase where the broker has minimal training? SimplySOLD's designated broker N. Mark Kramoltz is an attorney specializing in real estate, an experienced broker (operating the brokerage since 1995), and an Arizona Department of Real Estate Certified Instructor. As well as teaching advanced level real estate continuing education classes, he has also co-hosted all day attorney level seminars on various real estate topics.
Mr. Kramoltz's knowledge of Arizona real estate was deemed extensive enough by the Department of Real Estate that he was granted a waiver from the ordinary prerequisites of the preliminary salespersons license. This blend of knowledge of Arizona real estate law and residential real estate practice is unique.* The result is that his transactions close on time and as expected, as Mr. Kramoltz has expertise that other brokerages simply don't have.
Like his legal practice, SimplySOLD is a boutique operation. The number and type of its clients is deliberately kept low and there is no attempt to work for everyone. By restricting the number of clients, Mr. Kramoltz is available to concentrate on his luxury clients' needs. Few designated brokers can do to that! This allows him to continue to give a level of attention to his client's properties and buyer needs that is unprecedented in the brokerage business.
In addition, in most brokerages, the designated broker is forced to employ many agents due to the economics of residential real estate. The broker is unable to participate in transactions, and has no client contact. SimplySOLD has a limited number of agents, so Mr. Kramoltz can closely supervise them and their files each day. As a result, SimplySOLD's clients receive the benefit of the highest level of expertise and professionalism available.
*The State Bar of Arizona requires the following notice: unless otherwise agreed in writing, separate and distinct legal services will not be provided and clients do not have the protections of the lawyer-client relationship.
Higher Ethics - no Dual Agency
An example of the higher standard you can expect from SimplySOLD is our rejection of dual agency. In Arizona, a real estate agent or broker has a fiduciary duty to his or her client. Fiduciary duty is the highest duty in law, it requires that an agent treat a client with "the utmost good faith". What does that mean practically?
For the seller, the agent must attempt to: get the seller the highest price, and the most favorable terms, with the smallest possible chance of litigation or liability to the buyer.
For the buyer, fiduciary duty requires that the agent attempt to: get the lowest price, and the most favorable terms, with the smallest possible chance of litigation or liability to the seller.
Dual agency means representation of both sides. In other words, dual agency allows the agent or the broker to represent both the buyer and seller. If both the buyer and seller are clients, the agent owes a fiduciary duty to both. But the interests of the buyer and seller, as summarized above, are in conflict - because they both have goals that are mutually exclusive.
How, then, can an agent discharge the duty of utmost good faith to both sides simultaneously? The short answer is that he or she can't. Although this appears obvious, dual agency is allowed by the Department of Real Estate (some say that is due to political pressure by the large brokerages who make a lot of money from dual agency transactions).
Dual agency is, in reality, impossible. The real estate licensee "can't serve two masters", or in this case, the buyer and the seller, at the same time. Universally condemned, many states have outlawed dual agency, prompted by concerns that it creates an inherent conflict of interest. All consumer advocacy organizations that have commented on the issue agree: consumers are being hurt by dual agency and should insist on exclusive representation.
Why do agents engage in dual agency and its obvious conflict of interest? They want to represent both the buyer and seller simultaneously so they can "double dip" - get the commission payable to the seller's agent and the buyer's agent. By doing so, they are putting their wallet ahead of your best interest.
As a result, buyers and sellers should insist that their agent have an exclusive fiduciary duty to them and that the agent place the interests of the client over the goals of that of the other side. Require your real estate licensee to do what you no doubt assume they should be doing in the first place: putting your interest first.
At SimplySOLD, we find the concept of dual agency to be contrary to our promise to provide our clients the highest possible service. Our ethics require that we represent one party at a time. Never will your goals be placed behind that of the agent or the other side in the transaction - so we will act in your best interest, at all times. As a result, whether you are a buyer or a seller, you always get our exclusive fiduciary duty.
Unmatched Resources.
SimplySOLD provides you with the guidance, information and documents you need to guide your successful sale or purchase of a luxury home. SimplySOLDAZ.com is a great source of information and ideal for your real personal home search. Whether you are looking for Homes for Sale, Moving Resources, or even Mortgage Information everything you need to start you out in the right direction is there.
Buying a home? See our For Home Buyers page and see how you can make the right choice and find the home of your dreams. Also take advantage of the latest market news, community information, school profiles and more!
Selling your home? See our For Home Sellers page to benefit from our expertise in the Scottsdale, Phoenix, and Tempe real estate market. Our finely-tuned marketing program described below will make sure the right people see your home.
Service after the Sale - You get expert escrow and transaction management. We handle all the paperwork and help you through inspections, appraisals and repair requests. Our clients understand every step of the process thanks to our exclusive guide: "The Escrow Process - What Comes Next".
Superior Marketing.
Some of the other strategies we employ to separate our client's high-end homes from the crowd:
Individual Property Websites. Luxury properties get their own separate website that has everything a buyer wants to know about the home. We arrange and pay for everything to set your home apart from the pack.
International Scope. In an increasingly global real estate market, SimplySOLD specializes in targeting international buyers. Our website is specifically catered to those purchasers. While other agents ignore or are unable to handle foreign buyers, SimplySOLD has a program to specifically cater to their needs. We can also notify Realtors in certain other countries that your home is for sale. Plus flyers can be sent to France, Germany, Spain and the United Kingdom, and these are the European countries that send the most visitors and business investment to our state! As a result, we have closed several transactions involving international customers and clients.
Canadian Exposure. Homes in the Phoenix area have always been attractive to Canadians. I own two Canadian ".ca" domain names (which only Canadian citizens can obtain so this advantage is unavailable to other area Realtors) - buyarizonahomes.ca and simplysoldndrealty.ca. These names are linked to my website, so Canadian buyers searching for Arizona real estate are directed to my listings - for unmatched Canadian coverage. When considering that 80% of buyers use the internet to begin the search for a new home, my website should bring about the traffic necessary for a sale.
Enhanced Website Features. The website employs the latest, cutting edge tools to ensure your luxury home listing gets maximum exposure, including full, buyer searchable, IDX capability.
Custom Photography/Virtual Tours. Tours and photo slide shows are also independently posted on the major sites such as Google, Yahoo, Zillow, Trulia plus Homes and Homeseekers.com.
Internet and MLS Coverage. Our client's properties are listed in any combination of: Arizona's MLS system (accessible from our website); azcentral.homescape.com; nationally at Realtor.com; and posted "for sale" on Craigslist.com, and a host of other websites - as listed on our website.
Save Money - and a Life
SimplySOLD clients save money when they buy or sell their homes! Mr. Kramoltz can work for less, either by working on an hourly or flat fee basis. For example, if you already have the buyer so no marketing is required, he can do what other agents can't do - work on an hourly or flat fee basis, which typically will save you thousands!
Even when we work on a commission basis, there are never any upfront costs - we invest our money and time, but only get paid if there is a sale.
When a sale occurs, we donate a generous portion of our commission to Poverty Pets, a tax exempt 501(c)(3) organization, that works to save and improve the lives of abandoned pets in lower income portions of our community. For more info on how you can volunteer and help Poverty Pets, follow the link on our website.
Win Your Case!
Do you think the choice of real estate agent won't affect your ability to win your case if a buyer or seller defaults? If judicial action is required, an incompetent or unethical real estate agent can preclude specific performance or other forms of equitable recovery. The most recent example is in Queiroz v. Harvey, CV 08-0308 (April 28, 2009), where the Supreme Court considered a request for specific performance after a seller declared a buyer in default under a contract to convey land. The Court held that the inequitable acts of the seller's real estate agent can be imputed to the principal (the seller), even if (or whether or not) the seller/principal knew of the agent's misconduct. Therefore even if you, as an innocent buyer or seller, are unaware of the unethical or bad acts of your real estate agent, you can be denied recovery against the party who breaches the contract in a real estate transaction.
Don't let that happen to you. Insist upon SimplySOLD, where the real estate broker satisfies the highest ethical and educational standards, and will help, not harm, your real estate transaction.
